Founded by American Express in 2010, Small Business Saturday has quickly become the day to kick start holiday shopping. Here are some tools and tips to help you get your share of holiday sales.
- Sign up for Small Business Saturday. List your business in their online directory and download free marketing materials, including printable signs, digital banners, logos, social media posts and more. Learn More
- Get Your Emails Ready. Constant Contact even has a few email marketing templates just for Small Business Saturday. They even have one for Cyber Monday. To find them, click on the yellow “Create Email” and select from Retail Themes and Promotion Type. You’ll find them on pages 4-5. For a quick visual guide of where they are, just click here.
- Attend Our Free Workshop. “Preparing for Small Business Saturday” will walk you through tips to create your own holiday promotions, including Small Business Saturday, Cyber Monday and more.
Main Takeaway: Get your business ready to maximize holiday sales with three free tools: American Express Small Business Saturday and Holiday Email Templates from Constant Contact.
About the Author
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc