One day of the year, small businesses really get the spotlight. On Saturday, November 28th (the day after Black Friday) American Express urges everyone to “shop small” and shop at their local small businesses rather than at big corporate companies.
Because consumers are ready to shop starting Black Friday (even Thanksgiving Day) and through Cyber Monday, it’s an excellent opportunity to acquire customers and WOW current ones.
Is your business ready to take advantage of this event and maximize holiday sales? NOW is the time to start planning!
If your business accepts American Express Credit Cards, then you could take advantage of this special program that generated $14.3 billion in holiday sales last year. Founded by American Express in 2010, Small Business Saturday has quickly become the day to kick start holiday shopping.
Here are some tools and tips to help you get your share of holiday sales.
- Sign up for Small Business Saturday. List your business in their online directory and download free marketing materials, including printable signs, digital banners, logos, social media posts and more. Learn More
- Get Your Emails Ready. Constant Contact has some easy to use email marketing templates just for Small Business Saturday. They even have one for Cyber Monday.
- Attend Our Free Workshops. Get ready to “Rock the Holidays” with our free workshop series. We will walk you through tips to create your own holiday promotions, including Small Business Saturday, Cyber Monday and more. View Workshop Schedule
Need help getting your Small Business Saturday promotions ready? We’ve developed two great Holiday Marketing Packages to kickstart your holiday sales. Learn More
Give us a ring at 305.507.7199 or shoot us a message
About the Author
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc