This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- How to create effective email marketing campaigns
- What to write about in your newsletter or announcement and how to use images effectively
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
Complimentary Lunch provided by Microsoft at the Venture Hive.
About the Presenter
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sandi is also an Authorized Local Expert for Constant Contact and presents marketing workshops on email, social and content marketing topics. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc