Learn the tips and tricks you need to know to create email marketing campaigns that drive action.
We’ll share with you the three little words that will make or break your email campaigns and show you how to leverage social media to increase the reach of your emails beyone the inbox.
You’ll walk away with a proven formula for success!
Attendees of this presentation will learn:
- How to create effective email marketing campaigns
- What to write about in your newsletter or announcement and how to use images effectively
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together
- What types of additional tools might be useful
- Live demo of Constant Contact… we’ll create an send an email marketing campaign on the spot!
About the Presenter
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales andreferrals through interactive digital marketing campaigns. Sandi is also an Authorized Local Expert for Constant Contact and presents marketing workshops on email, social and content marketing topics. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc