Increase & reward loyalty while driving new customers to your door.
Learn how to create effective campaigns that drive action while getting customers to not only purchase, but allow you to communicate with them on a regular basis. Social media and email marketing are essential marketing tools and by the end of this workshop you’ll be able to:
• Goals and objectives of offers
• Understand different types of deals (including: Facebook promotion, local deals and Trackable coupons)
• 5 steps to a great offer
• Start building your own offer and understand the 5 Don’ts of Deals
According to Don Uselmann of Saks Fifth Avenue, “Offering future discounts has demonstrated to deliver a higher rate and that works if a big part of your business model is promotional pricing.”
The right promotion or offer can boost sales and sign ups as well as help build a relationship with your customers and prospects.
Who should attend?
Marketers, business owners, managers, professional services, nonprofit professionals. Participants should have a basic knowledge and understanding of social media in general.
About the Presenter
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sandi is also an Authorized Local Expert for Constant Contact and presents marketing workshops on email, social and content marketing topics. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc