Planning ahead to convert & keep
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?
Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business. This seminar will help you:
- Learn the difference between automated messages and autoresponder campaigns
- Decide where autoresponders can help you do better marketing communications
- Understand key actions that trigger emails to be sent
- Identify what steps to take to design effective autoresponder campaigns
- Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!
About the Presenter
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sandi is also an Authorized Local Expert for Constant Contact and presents marketing workshops on email, social and content marketing topics. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc