September 6 is Read a Book Day and we want to celebrate it by sharing the top five marketing books on everyone’s radar. If you love to read, then you don’t need an excuse to curl up with a book. But even if you’re not a book lover, reading a marketing book can help you and your business grow. The best books will inspire you to try new, effective ways to market your business. We went in search of the best marketing books available today and the five books highlighted here are on everyone’s reading list.
#1 Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is THE social media strategy for all platforms. Go read it! It's got l… pic.twitter.com/mCJmCqRzkA
— Mei Pak (@mei_pak) August 19, 2016
This is an essential book for anyone using social media to promote their business. Social selling is an art and Gary Vaynerchuk has been wildly successful at it. When he was fresh out of college, he took his family wine business and grew it from a $3M to a $60M in just five years. Since then he’s started his own digital agency, investment fund and YouTube show called #AskGaryVee.
Here’s what Lifehack had to say about this book:
In the context of social media and digital marketing, a ‘jab’ according to Gary is a gift of value to your audience, so creating content on your website or sharing relevant info or entertaining, funny, or heart-warming content is a jab. A ‘right hook’ is ‘the big ask,’ and you have to ask for business, or for the sale directly on social media and your website to fully capitalize on the other hard work you do on there to provide value.
#2 Content Inc by Joe Pulizzi
— Marco Filipe Novo (@mfcnovo) November 1, 2015
Most of us are familiar with the process of building a product or service and then marketing it. But Joe turns that process on its head and recommends that you start by building a following before you promote your product. Sounds counter-intuitive, but this flipped model of marketing has created many successful businesses. A great example? One of our favorite go-to blogs for social media tips: Social Media Examiner.
Here’s what LinkedIn had to say about this book:
As the Founder of the Content Marketing Institute, Joe knows how to create an empire around stellar content. His latest book is a blueprint for building a new kind of business. Rather than developing a product, then building an audience for it, it’s about building an audience and then developing a product for them. Content Inc. is a how-to guide with plenty of real-life examples to inspire.
#3 Youtility by Jay Baer
— Michelle Dziuban (@dziubs) August 9, 2016
Jay Baer definitely practices what he preaches! His blog, Convince and Convert provides many useful tips and resources to help small businesses successfully market online. In his new book, he shares how you can model your business using this very effective approach.
Here’s what Sprout Social hadto say about this book:
Jay Baer’s “Youtility” seeks to transform the relationship between companies and customers. Your priority isn’t to sell a product, but rather help someone discover how your product solves their problem. By focusing on helping, you’ll develop stronger relationships with more loyal customers than if you focus solely on selling.
#4 The New Rules of Marketing & PR by David Meerman Scott
— Lawrence E. Forbes (@BohoDork) August 30, 2016
This should be in every online marketer’s toolkit. Originally published in 2007, this book is now on its fifth edition. If you have an older version of this book sitting in your shelves, go out and get the latest edition. What’s new: 20 fresh new examples, updated case studies, new sections on the latest social media platforms, plus a new chapter titled “Growing Your Business: How Marketing and PR Drive Sales.”
Here’s what Hubspot, experts in inbound marketing, had to say about this book:
In this must-read, international best-selling author and marketer, David Meerman Scott, teaches traditional marketers how to use both new and old methods to reach modern buyers. From social media and blogs to press releases and online video, Scott lays out all of the basics for any marketer looking to balance the inbound and outbound worlds.
#5 Everybody Writes by Ann Handley
— Jessica Zepeda (@JessicaZepda) November 10, 2015
Ann Handley’s book is a must read! She is the Chief Content Officer for MarketingProfs, a training and education company that absolutely rocks when it comes to quality content on all things marketing.
You’ve heard the expression Content is King, right? That’s because content is the online currency every business needs to drive traffic and engagement to their website, blog, social sites and emails. Whether it’s a social post, email or landing page, we’re using content to attract and convert customers. This book will help you learn the skills you need to stand out from the pack of poorly written, sloppy copy and get the sale.
Here’s what Sprout Social had to say about the book:
In “Everybody Writes,” Ann Handley teaches you how to write better, or how to hate writing less. Her grammar rules are tailored to businesses and won’t overwhelm you. She also offers insight and guidance into content creation, production and publishing with actionable how-to advice.
We’ll end this post with a great infographic of Ann Handley’s book… a great preview of what you’ll learn.
About the Author
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc