Well, we can’t give away the winning lotto numbers. But there’s other ways to get our subscribers to open our emails and feel like they hit the jackpot. Here are 4 ways to make that happen:
1. Write a Great Subject Line
The subject line should be attention grabbing, like the headline in an ad. And, it should be value-driven. What’s in it for them if they open your email? Here are some examples:
Blah Subject Lines
Value-Driven Subject Lines
|June Newsletter||4 Tips to Improve Your Email’s Open Rate|
|Joe’s Pet Store Newsletter||ALERT: Help your dog beat the heat|
|Social Media Day Conference||Don’t Miss It! June 29: Social Media Day Conference|
2. Give Them Valuable Content
Once they open your email, deliver on the value promise. What can you give them that will make them feel like they won the lottery? Here are some examples:
- Free Tips on your area of expertise
- Advance notice of new arrivals, sales, etc.
- Discounts and Freebies (free samples of your product or service)
3. Send Your Email When They’re Most Likely to Open
It will take some testing to find the optimum time for your audience. Here’s a good rule of thumb to get you started:
Business to Business: Tuesday – Thursday between 10 am and 2 pm
Business to Consumer: Early morning, evenings and weekends.
Also, keep in mind that 51% of folks will be looking at your email on their mobile phones, which can open the window of time a little more.
4. Avoid Ending Up in the SPAM Filter
Most email services, like Gmail, Hotmail, etc. use filters that detect SPAM. Make sure your email doesn’t have anything that could cause it to end up in the SPAM folder.
- Use a “From” name that is recognizable to your audience.
- Only email to those that have given you permission (they are expecting your email in their inbox).
- If you’re using Constant Contact for your emails, use the SPAM checker before you send. It will tell you if there’s anything that would flag the filters.
- Always provide value and folks will make sure they get your emails.
- Avoid these in your subject line: ALL CAPS, excessive punctuation, the words free, money, credit card, Viagra, etc. (Study your own SPAM folder to know what to avoid.)
More Goodies for You!
To get an idea of the average open rate for your industry, click here.
By the way, if you’re not using email marketing yet, Constant Contact has a Free Trial you can use to give email marketing a test drive. Click here to give it a free spin.
Last but not least, here are some lotto numbers you’re welcome to try. If you win, remember where you got them 😉
Lotto Numbers: 19, 4, 11, 21, 43, 7
About the Author
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc