More than 50% of emails are opened on a mobile device. Tweet This
Here’s how that impacts your own emails.
- Make sure your call to action is big and clear enough to be read and clicked on in a mobile phone.
- Make your font sizes mobile friendly, at least 11 point for body copy and 22 for headlines (I’m using a larger font in this email).
- Use a template that has only one column; it reads better on mobile. Also, test your email on a mobile phone before sending.
Getting Your Emails Opened
Some folks have a funny way of looking at email. They don’t display images and only look at them through the preview pane. How do you get them to second base?
- Make your subject line irresistible – make it all about value for them.
- Don’t let your images do all the heavy lifting. Make sure you have text links and a text call to action that people can read.
- Include a line of text at the very top of your email that gives them a reason to open it.
Give Your Email a Wider Audience
After all the hard work you put into your email, you want to make sure you get the most mileage for it. So think outside the inbox.
- Take advantage of Social Share buttons that you can add to your emails (Constant Contact adds it to the very top of the email.)
- Include a Forward Email button or link to your emails to make it easy for friends to share.
- Share it yourself! Broadcast your email on your social sites
About the Author
Sandi Abbott is a professional marketer with more than twenty years experience in advertising and marketing. As principal of Xpresso Content Cafe, she helps small businesses increase sales and referrals through interactive digital marketing campaigns. Sign up to receive her monthly digital marketing tips in your inbox. Follow her on Twitter: @xpressocc